Orthopaedic marketing for clinics in Delhi
Delhi and the wider NCR form one of the deepest paid-search markets in India for clinical specialisms — and one of the most competitive. Affluent patients across South Delhi, Dwarka and Central Delhi routinely compare four to six clinics before booking, research largely in English and Hindi, and the decision usually comes down to whichever clinic’s digital footprint feels most credible at the moment of choice.
What orthopaedic clinics in Delhi typically get wrong
- Treating Delhi and the satellite NCR cities as one market — a South Delhi patient rarely behaves like a Noida or Gurugram one
- Letting Google Business Profile photos go stale for months whilst competitors in the same neighbourhood post weekly
- Running Meta ads with no retargeting layer to sustain the long Delhi consideration cycle
- Slow WhatsApp response on premium leads the clinic paid heavily to acquire
Eight Areas examined in the audit.
Patients move through multiple trust checkpoints before they book — from Google and reviews to your website and follow-up systems. We audit all eight areas, we benchmark you against 2–3 competitors in your city and identify the specific places enquiries are getting lost.
Local SEO & Google Business Profile
How patients find you when they’re searching with intent.
- Google Business Profile completeness, photo strategy & review velocity
- Local pack visibility benchmark against top competitors in your city
- Ranking analysis for top 10 treatment-specific keywords you should own
- Services listings, posts feed & category accuracy
- Citations & local directory presence audit
Google Ads
Paid intent capture — and where most accounts quietly leak budget.
- Account structure, campaign architecture & match-type discipline
- Negative keyword audit & wasted-spend identification
- Quality score, ad copy & landing page alignment
- Conversion tracking integrity & attribution windows
- Real cost per qualified consultation, not just cost per click
Meta Ads
Where most discovery happens — and most budget gets wasted.
- Campaign structure, audience setup & retargeting layer health
- Creative review against credibility-safe standards for clinical content
- Cost per qualified enquiry vs. industry benchmarks for your specialty
- Funnel diagnosis — where cold-to-enquiry attribution is breaking
- Pixel, events & conversion API integrity check
Social Media Presence
The credibility surface patients see when they lurk before booking.
- Doctor-led authority content audit — positioning, depth & consistency
- Profile architecture (bio, highlights, pinned content) vs. enquiry friction
- Content category mix & the emotional gap patients are checking for
- Format performance: reels vs. carousel vs. long-form across last 90 days
- Recommendation framework for the next 60 days of content
Clinic Website
The final evaluation point before a patient enquires.
- Treatment page architecture & the questions patients ask but you don’t answer
- Trust elements review — credentials, results, reviews, before/after handling
- Mobile UX, load speed & enquiry-path friction analysis
- Form design, CTA placement & conversion-blocking patterns
- Drop-off audit on your top 3 pages
Reviews & Reputation
What patients see when they decide whether to trust you.
- Volume, recency, sentiment & response audit across Google, Practo & Justdial
- Competitor review benchmark — where you’re winning & where you’re not
- Negative review patterns & reputation risk surface
- UGC and visual review opportunities you’re not capturing
- Review-generation system recommendations for your operational reality
Lead Handling & Follow-Ups
The leak most clinics don’t even know is there.
- Mystery enquiry from our side — measuring real response time & quality
- WhatsApp, SMS & phone audit across every public enquiry channel
- Follow-up cadence — Day 3, Day 7, Day 14 & Day 30 contact patterns
- Visible recall & reactivation signals across patient communication
- Quantified estimate of patients you’re losing post-enquiry
Tracking & Attribution
The foundation that makes every other finding credible.
- Pixel, GA4 & conversion event mapping — what’s firing, what’s missing
- Attribution windows & how they may be hiding underperforming campaigns
- The real cost per consultation across channels, not just cost per lead
- UTM discipline & source tracking integrity
- Reporting gaps — what your current dashboards aren’t showing you
A few things only become visible when we’re inside your systems — your CRM, your recall sequences, your patient reactivation logic. We don’t audit those from outside. Those come up if and when we work together on a retainer engagement.
Want a complete audit of your orthopaedic clinic in Delhi?
₹12,500 · payable after a 10-min walkthrough call
Orthopaedic marketing in Delhi — FAQs
For established orthopaedic clinics in Delhi, monthly retainer plus ad spend typically starts at ₹2–3 lakh combined, scaling with practice size and growth ambition. The audit gives a specific number for your clinic before any retainer conversation.
PatientFlow is headquartered in New Delhi but works remotely with clinics across India. We’ve audited and worked with orthopaedic clinics in Delhi previously and understand the local catchment dynamics.
Lead-handling and tracking fixes show up in the first 30 days. Paid-acquisition results move within 45–60 days. Local-SEO and content compound over 4–6 months. Pace depends partly on competitive intensity in your specific Delhi catchment.
Both — most of our clients are single-location founder-led clinics. The audit scope and retainer engagements scale to clinic size.
Three audits a week. Slots fill from this list.
If full, you join the waitlist · typical wait 2–3 weeks