What we found. What changed.
Anonymised case studies from real audit and retainer engagements. We share the operational findings — not just the headline metrics — because the findings are the point.
How a Mumbai acne-scar clinic stopped its Meta ads getting rejected — and tripled qualified enquiries
The clinic’s before/after acne-scar creative kept getting rejected by Meta, so it fell back on weak, generic ads. The audit found a compliant creative path the clinic never knew existed — plus an authority gap that was suppressing conversion.
How a Bangalore medi-spa escaped the ₹999 discount trap and rebuilt a premium patient base
Years of ₹999 MediFacial offers had trained the market to see the clinic as cheap. Its tracking counted coupon downloads as leads, hiding the real problem. The audit reframed the whole strategy — and the clinic ran with it themselves.
How a South Delhi dermatology clinic cut cost-per-consultation by 34% — without changing the ad account
The clinic was spending ₹4 lakh/month on Meta with healthy lead volume but a 12% consultation-conversion rate. The audit found three operational issues that no ad-account optimisation would have fixed.
How a Pune dental clinic redirected ₹2.5L/month from broad ads to implants — and tripled high-value enquiries
The practice was spending heavily on broad 'dentist' advertising whilst its best treatments — implants and aligners — had no dedicated strategy. The audit found the routine traffic could be won organically, freeing the budget for the work that actually drives growth.
How a Bangalore dental clinic recaptured routine traffic for free and finally sold its aligners
Broad ‘dentist’ spend, a decayed Google Business Profile, and aligners with no dedicated strategy. The audit untangled the two-businesses-in-one problem and the clinic ran the fix in-house.
How an IVF clinic in Hyderabad lifted consultation conversion by building a four-month nurture — no extra ad spend
Strong enquiry volume, weak conversion. The audit found the clinic was abandoning patients after five days — against a real decision cycle of four months. The fix was a nurture sequence, not more leads.
How a Hyderabad dermatologist built a YouTube authority engine that now drives a third of consultations
A skilled dermatologist with almost no online presence wanted patients who arrived already trusting her — not price-shoppers. Over a retainer engagement we built a doctor-led YouTube and Instagram authority engine that compounds month after month.
How a Mumbai rhinoplasty practice doubled consultation-to-surgery conversion by fixing the pipeline, not the ads
Strong enquiry volume for rhinoplasty, but patients kept ‘disappearing’ after enquiring. We built the surgeon-authority layer and the months-long nurture pipeline a permanent decision actually needs.
How a Pune aesthetic dermatology clinic found 40+ lost enquiries a month hiding in two fixable gaps
A fast-growing, Instagram-strong aesthetic clinic assumed it needed more ad budget. The audit found two unglamorous leaks — stalled review velocity and zero retargeting — costing an estimated 40+ enquiries a month. They fixed both in-house.
How a Chennai LASIK clinic turned ‘am I even a candidate?’ into its highest-converting first step
Strong lifestyle-led ads created plenty of desire, but cautious patients had nowhere to feel safe. We built the missing credibility layer and made the suitability check the funnel’s low-commitment front door.
How a Delhi hair-transplant surgeon stopped competing on per-graft price by building authority instead
A skilled surgeon was being dragged into a per-graft price war against discount mills. The audit showed why — no YouTube, no visible surgeon authority — and laid out an engine to compete on trust instead of price.