PatientFlow — Healthcare Marketing for Clinics & Hospitals

01 / The premise

In high-consideration specialties, patients take time before booking. They compare clinics, read reviews, scroll your Instagram, visit your website, and quietly decide who feels most trustworthy.

Built for these specialties

IVF & Fertility

Reproductive Medicine · Women’s Health

Dentistry

Orthodontics · Implants · Aligners · Cosmetic

Dermatology & Aesthetics

Skin · Hair · Laser · MediFacial

Cosmetic Surgery

Face · Body · Contouring · Rhinoplasty

Hair Restoration

Hair Transplant · FUE · Scalp

Orthopedics & Spine

Joint Replacement · Sports · Injury Spine · Knee

LASIK & Vision Correction

LASIK • SMILE • Vision Care

IVF & Fertility

Reproductive Medicine · Women’s Health

Dentistry

Orthodontics · Implants · Aligners · Cosmetic

Dermatology & Aesthetics

Skin · Hair · Laser · MediFacial

Cosmetic Surgery

Face · Body · Contouring · Rhinoplasty

Hair Restoration

Hair Transplant · FUE · Scalp

Orthopedics & Spine

Joint Replacement · Sports · Injury Spine · Knee

LASIK & Vision Correction

LASIK • SMILE • Vision Care

02 / Scope

Eight Areas examined in the audit.

Patients move through multiple trust checkpoints before they book — from Google and reviews to your website and follow-up systems. We audit all eight areas, we benchmark you against 2–3 competitors in your city and identify the specific places enquiries are getting lost.

Local SEO & Google Business Profile

How patients find you when they’re searching with intent.

Google Business Profile completeness, photo strategy & review velocity
Local pack visibility benchmark against top competitors in your city
Ranking analysis for top 10 treatment-specific keywords you should own
Services listings, posts feed & category accuracy
Citations & local directory presence audit

Google Ads

Paid intent capture — and where most accounts quietly leak budget.

Account structure, campaign architecture & match-type discipline
Negative keyword audit & wasted-spend identification
Quality score, ad copy & landing page alignment
Conversion tracking integrity & attribution windows
Real cost per qualified consultation, not just cost per click

Meta Ads

Where most discovery happens — and most budget gets wasted.

Campaign structure, audience setup & retargeting layer health
Creative review against credibility-safe standards for clinical content
Cost per qualified enquiry vs. industry benchmarks for your specialty
Funnel diagnosis — where cold-to-enquiry attribution is breaking
Pixel, events & conversion API integrity check

Social Media Presence

The credibility surface patients see when they lurk before booking.

Doctor-led authority content audit — positioning, depth & consistency
Profile architecture (bio, highlights, pinned content) vs. enquiry friction
Content category mix & the emotional gap patients are checking for
Format performance: reels vs. carousel vs. long-form across last 90 days
Recommendation framework for the next 60 days of content

Clinic Website

The final evaluation point before a patient enquires.

Treatment page architecture & the questions patients ask but you don’t answer
Trust elements review — credentials, results, reviews, before/after handling
Mobile UX, load speed & enquiry-path friction analysis
Form design, CTA placement & conversion-blocking patterns
Drop-off audit on your top 3 pages

Reviews & Reputation

What patients see when they decide whether to trust you.

Volume, recency, sentiment & response audit across Google, Practo & Justdial
Competitor review benchmark — where you’re winning & where you’re not
Negative review patterns & reputation risk surface
UGC and visual review opportunities you’re not capturing
Review-generation system recommendations for your operational reality

Lead Handling & Follow-Ups

The leak most clinics don’t even know is there.

Mystery enquiry from our side — measuring real response time & quality
WhatsApp, SMS & phone audit across every public enquiry channel
Follow-up cadence — Day 3, Day 7, Day 14 & Day 30 contact patterns
Visible recall & reactivation signals across patient communication
Quantified estimate of patients you’re losing post-enquiry

Tracking & Attribution

The foundation that makes every other finding credible.

Pixel, GA4 & conversion event mapping — what’s firing, what’s missing
Attribution windows & how they may be hiding underperforming campaigns
The real cost per consultation across channels, not just cost per lead
UTM discipline & source tracking integrity
Reporting gaps — what your current dashboards aren’t showing you

— What we don’t audit from outside

A few things only become visible when we’re inside your systems — your CRM, your recall sequences, your patient reactivation logic. We don’t audit those from outside. Those come up if and when we work together on a retainer engagement.

03 / The Deliverable

A real document. Not a checklist.

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A 25–40 page actionable audit report

Delivered as a PDF. Yours to keep, share with team, and act on whether you work with us or not.
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A 90-minute walkthrough call

Conducted personally with the founder. We go through every finding live on video call and answer your questions in real time.
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Competitor benchmark — 2 to 3 clinics in your city

A direct comparison across all eight areas, so you see where you’re ahead and where you’re being out-positioned.
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Prioritized action list

What to fix first, second, and third — ranked by enquiry impact, not by what’s easy to recommend.
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Quantified leak estimates

Where possible, modeled estimates of how many patient enquiries each issue is currently costing you per month.

Audit Report · Sample

PF-2026-0148

Eight-Area Diagnostic Summary

Dermatology · Delhi NCR · 32 pages

01 Local SEO & GBP 62 / 100

02 Google Ads 38 / 100

03 Meta Ads 41 / 100

04 Social Presence 58 / 100

05 Website 37 / 100

06 Reviews 74 / 100

07 Lead Handling 29 / 100

08 Tracking 31 / 100

Est. monthly enquiry leak: 38–52 v.1.4

04 / The Process

You don’t pay until step four.

Two human touchpoints before any money changes hands. By the time you pay, you’ve seen exactly what you’re getting and you’ve spoken to the person producing it.

You apply

30 seconds form. We learn about your clinic and your current situation.

No payment

We review

Within 48 hours we tell you whether we’re a fit. If we’re not, we tell you why.

No payment

10-min call

Short call to walk you through the deliverable, answer questions, and confirm fit.

No payment

You pay

Only if you want to proceed after the call. Secure payment, GST invoice.

₹12,500

We deliver

Audit report and 90-minute walkthrough within 10–14 days.

10–14 days

If we tell you on step two or three that we’re not the right fit for your clinic, you walk away having paid nothing.

The audit, in full

₹12,500

+ GST · payable after the 10-min call

If you join us on a retainer within 30 days, the full ₹12,500 is credited toward your first month. Effectively, the audit is free for clinics that go on to work with us.

05 / The price, explained

Why we don’t do FREE Audits.

Most agencies will give you a “free strategy call.” You and I both know what that actually is — a 30-minute sales pitch dressed up as advice. We stopped offering them years ago.

Each audit takes 15–20 hours of senior time to produce properly. Mystery enquiries to your clinic, competitor benchmarking, ad account audits, website teardowns, written analysis. None of that is templated. Charging for it ensures the doctors who get the most out of it are the ones who treat it as a real engagement, not a free consultation.

And if you do decide to work with us on a retainer afterward, the ₹12,500 comes off your first month. So in practice, the audit is free for clinics that go on to work with us — and a fair price for those who don’t.

06 / Who Runs PatientFlow

Each audit is personally done by me. That’s deliberate — most agencies hand audits to junior team members or run them through AI tools, and the quality reflects it. To keep the depth at the level our clients expect, I take on a maximum of three audits per week.

Deepankar

Founder, PatientFlow

After growing eCommerce brands through AssistLabs (our eCommerce agency), I started PatientFlow after watching too many good clinics get burned by agencies who didn’t really get them. Agencies that pushed cheap leads, ₹999 promos, and short-term wins that quietly hurt the clinic’s reputation in the long run. The audit is how every relationship begins because the right diagnosis has to come before any treatment.

PatientFlow works with a small number of high-consideration clinics and hospitals across dermatology, IVF, aesthetics, dentistry, cosmetic surgery and orthopaedics. Most of them came to us after at least one prior agency relationship that didn’t work out.

07 / Voices

Doctors, in their own words.

Specifically about the audit itself — not about retainer work. These are doctors who applied, paid, received the audit, and decided what to do next.

Dermatology · Delhi NCR 1:24

"I expected a checklist. I got 32 pages that found three things losing me patients I had no idea about."

Dr. [Name]

Dermatologist · NCR

Orthodontics · Chennai 1:08

"The competitor benchmark alone was worth it. I’d been running ads two years not knowing where I stood."

Dr. [Name]

Orthodontist · Chennai

IVF · Delhi 0:54

"Honest, sharp, not a sales pitch. They told me directly which campaigns to keep and which to kill."

Dr. [Name]

IVF Specialist · Delhi

← Swipe to see more →

08 / Next Steps

After The Audit.

The audit is the product. What you do afterward is up to you. We’ll talk through the right path on the walkthrough call — there’s no expected next step.

Implement it yourself

Some clinics take the report, hand it to their team, and run with it. The audit stands as a deliverable in itself — yours to keep, share, and act on.

Hand it to your existing partner

Some clinics use the audit as a brief for their existing marketing team or agency to execute against. The prioritized action list is built to be handed off.

Work with us on retainer

When the diagnosis is right and the scope fits, we engage on an ongoing basis. The ₹12,500 is credited toward your first month if you decide to move forward within 30 days.

All three are common. The audit doesn’t presume the third path — and we don’t sell it on the call.

10 / FAQ

Common questions.

If something isn’t covered here, the application form has a free-text field. We read every one.

No. Applying is free and takes about three minutes. You only pay after we’ve reviewed your application, confirmed it’s a fit, and walked you through exactly what’s in the audit on a 10-minute call. Payment happens at step four of a five-step process.

You don’t pay anything and we tell you why honestly. We turn down a meaningful share of applications because the audit isn’t right for every clinic — and we’d rather say so upfront than take money for work that won’t move the needle for you.

A free strategy call is a sales call dressed as advice. The audit is a deliverable — a 25–40 page report and a 90-minute walkthrough you can act on whether you ever work with us or not. The output exists independently of the relationship.

No. The 10-minute call has one purpose: to walk you through what’s in the audit, answer your questions, and let you decide whether to proceed. We don’t pitch retainer work on it. If you want to discuss retainer engagement, that conversation happens after the audit is delivered, not before.

If you genuinely feel the audit didn’t deliver what was promised on this page, write to us within 7 days of delivery and we’ll work with you to fix it — or refund in full.

No. Some clinics work with us afterward, some implement the recommendations themselves, and some hand the report to their existing agency. All three are common. The audit is the product, not a tripwire to a bigger sale.

10–14 days from payment. Each audit is personally produced by the founder, and we cap at three per week. If we’re full when you apply, we’ll let you know the wait — typically 2–3 weeks — and you can decide whether to join the waitlist.

Yes. Once delivered, the report is yours. Most clinics share it internally with their marketing lead, agency, or partners — that’s expected.

Find out exactly where your clinic is losing patients online.

Eight Areas examined in the audit.

Local SEO & Google Business Profile

Google Ads

Meta Ads

Social Media Presence

Clinic Website

Reviews & Reputation

Lead Handling & Follow-Ups

Tracking & Attribution

A real document. Not a checklist.

You don’t pay until step four.

Why we don’t do FREE Audits.

Doctors, in their own words.

After The Audit.

Implement it yourself

Hand it to your existing partner

Work with us on retainer

This is for some clinics. Not all.

The audit is for you if

It’s not for you if

Common questions.

See where your clinic is losing patients online.