Resources tagged founder-notes
Digital marketing for clinics in India: the complete 2026 guide
A clinic sits between the solo doctor and the hospital — and its marketing has its own job: building a clinic brand and systems that don't depend on a single doctor. The complete 2026 guide to digital marketing for clinics in India.
Digital marketing for hospitals in India: the complete 2026 guide
A hospital is not a big clinic — its marketing problem is multi-department, multi-location and brand-versus-doctors all at once. The complete 2026 guide to digital marketing for hospitals in India: where to prioritise, what works, and how to measure it in admissions, not impressions.
Marketing for surgeons in India: winning the highest-trust decision in healthcare
Surgery is the highest-trust, highest-anxiety decision in healthcare — chosen through research and second opinions, not discounts. A practical guide to marketing for surgeons in India: building surgeon credibility, the channels that convert, and ethical advertising.
Digital marketing for doctors in India: the complete 2026 guide
What digital marketing for doctors in India actually involves, the channels that move patient enquiries, what it costs, and how to avoid the discount trap — a complete 2026 guide.
Healthcare branding for clinics in India: building trust that converts
Healthcare branding isn’t a logo — it’s the trust a patient feels before they enquire. How clinics in India can build a brand that actually converts.
Six mistakes high-consideration clinics make on Meta — and how to fix them
After auditing dozens of clinic Meta accounts, the mistakes that cost the most are operational, not creative. Here are the six we see most often and the fixes that work.
Why we charge for the audit (and stopped doing free strategy calls)
A free strategy call is a sales pitch dressed as advice. A paid audit is a deliverable you can act on whether or not you ever work with us. Here’s the reasoning.
The 8-area clinic marketing audit: a framework you can run yourself
You don’t have to hire anyone to start. Here’s the eight-area framework we use, distilled so you can run a first pass on your own clinic this week.
How much should a clinic spend on marketing in India? A budgeting framework
There’s no universal percentage. The right clinic marketing budget is built from the value of a patient and the maths of your channels. Here’s the framework.